Shopify vs Wix: eCommerce Battle for All-Sized Businesses

To launch your online store for your business, you must think: Which online platform is best for you? Because online platforms can make or break your success. Various platforms offer online store services. Each platform has different features, costs, and functions. In the battle of eCommerce platforms, you must hear the popular names — Shopify and Wix.

Shopify vs Wix, both platforms are popular for their unique features and functionalities. If one has advanced features and scalability options then the other has an affordable price. Let's explore in this blog, which platform is the best option for all-sized businesses.

The Blog Covering

• Quick Overview of Shopify vs Wix.
• Why Should You Consider Shopify vs Wix?
• Comparison of Shopify vs Wix.
• Final Review - Shopify vs Wix.
• Professional Suggestion: Which one is Right For Your Online Store?

Quick Overview: Shopify vs Wix

Shopify

Shopify is a popular e-commerce platform. It enables small to medium and large-sized businesses to create and manage online stores. Shopify offers the following various features to all digital online stores:

• Easy to Setup and Use: Shopify's setup process is straightforward, and its drag-and-drop builder makes it easy to design, launch, and manage stores immediately.
• Themes Customization: Shopify offers various customizable themes that fit every business brand. It offers more than 100 professional theme designs.
• App Integration: Shopify provides robust app store features. It offers you more than 8000 third-party apps and allows you to extend site functionality.
• Payment Gateways: Shopify supports a wide range of payment gateways such as:
  • Shopify payments
  • PayPal
  • Stripe
  • Amazon gateways.
• Analytics and Management: Shopify provides built-in tools for managing inventories, stock tracking, robust analytics tools, and automatic reorder reminders.
• Multi-Channel Selling: Shopify allows sellers to reach customers across various channels. It includes marketplaces e.g., Amazon and eBay, and social media platforms e.g., Instagram and Facebook.
• Customer Support: Shopify provides 24/7 customer support.

Wix

Wix is a simpler website-building tool. It offers a simple and suitable landing page with limited design skills. Wix provides 900+ free website templates and fully customizable features. It offers:

• Intuitive Drag-and-Drop: Wix offers a drag-and-drop feature to move elements on your site easily. These elements are customizable like changing color, resizing, alignment, and more.
• Video Hosting: Wix allows you video hosting to stream and showcase your videos. However, it depends on the plan you use. It allows you to rent, sell, or offer subscriptions to your content after setting up libraries.
• Built-in AI Tools: It offers pre-made AI tools to generate and edit text, images, layouts, sections, and more.
• Design Features: Wix allows you to design websites with scroll effects, interactions, and animations.
• Pricing: Wix has different pricing plans starting from $17. It also gives a free plan for one week.

Why Should You Consider Shopify over Wix?

Shopify vs Wix, both platforms are popular for designing and managing online stores with no coding feature. These mediums offer advanced and customized features for creating simple and responsive sites. But why do you consider Shopify over Wix? Let's find out.

Wix undoubtedly offers more pre-design templates and is affordable compared to Shopify. It provides a simple landing page and no coding feature. However, it has limitations, when it comes to customization and scalability. However, Shopify template numbers are less than Wix. But, Shopify offers much more comprehensive templates as compared to Wix. If you want advanced eCommerce features, integrations, POS systems, and more scalable options. Then Shopify is the best option for you.

Shopify offers advanced customization tools and provides responsive sites for all businesses. It combines eCommerce features with POS systems and offers more scalability options than Wix. Shopify provides you with brilliant inventory management, security, and customer support. Furthermore, Shopify popularity is more than Wix as shown in the following Google Trends.

What Does Shopify Do Better: Comparison of Shopify vs Wix

Shopify vs Wix, choosing the right solution is important for all businesses. Wix provides a few similarities with Shopify such as interface, integrations, and no coding features. However, Shopify offers more customization options, great scalability tools, and responsive online stores. It is more versatile and much easier to scale.

If you want to switch to Shopify and want to know if this decision is best for you. Here is the best comparison of Shopify vs Wix.

Shopify Offers Best Core Features

Shopify offers a wide range of core features. It doesn't provide you a free domain but, you'll get branded subdomains when creating your site. Unlike Wix, which needs paid eCommerce upgrades, Shopify supports eCommerce tools in each plan. Shopify offers the following pre-made features:

• The unlimited number of contributors.
• Offer custom domain.
• Robust site analytics.
• Unlimited storage space.
• Offer AI tools.
• Enhanced SEO tools.
• Provide professional emails.

No doubt, Wix has many of the same features as Shopify. However, Shopify has robust tools designed for professionals. While Wix only focuses on designing professional-looking websites. If you want essential eCommerce features on Wix, you'll need to upgrade your plan to higher-paid tiers.

Shopify Provides Best eCommerce Features

Wix was specially designed for website builders but this platform added eCommerce features later. However, Shopify is specifically for online stores. That's why Shopify provides more robust eCommerce features as compared to Wix. Shopify offers the following features:

• Multi-Channel Selling: Shopify supports multi-channel selling. You can sell on Amazon, eBay, Facebook, and Instagram directly from Shopify. Shopify also lets you sell with TikTok features. However, using this feature in Wix, you need to install its TikTok Shop app.
• Powerful Inventory Management: Shopify helps you to efficiently track and manage stock.
• Pre-made Payment Processing: Shopify supports 100+ payment methods. Also, it offers Shopify Payments for seamless transactions.
• Abandoned Cart Recovery: Shopify helps you to automatically recover abandoned carts by reminding customers to complete their purchases.
• Advanced Discounts and Promotions: You can run discount codes, special offers, and flash sales effortlessly on Shopify.

Conversely, Wix offers many of the same features as Shopify, however, it is less suitable and does not go to the same length as Shopify. It lacks many advanced selling features which make it less suitable for eCommerce entrepreneurs.

Shopify is Easy to Use

Shopify vs Wix, both claim a seamless user experience for beginners as well as experts. However, Shopify comes out ahead with an easy to use feature. The setup with Shopify is straightforward and it is more user-friendly compared to Wix.

No doubt, Wix also provides interactive setup and AI assistance. Wix's AI approach is engaging but sometimes, the AI assistant struggles to provide detailed responses. Wix also offers customization options but for this, you need knowledge of learning curves. If you have time to experiment with Wix, then it can be a perfect fit for you.

In contrast, Shopify keeps things simple and the setup process is very clear. Shopify is easy to navigate and offers seamless store management.

Shopify has more Scalability Options.

For businesses who want more scalability options, Shopify is best for them. Wix is usually for small businesses however, when you grow with Wix, you may face some limitations such as:

• Advanced Customization: Wix lacks advanced customization as compared to Shopify. Shopify supports more flexible options with custom coding and apps.
• Handling Large Inventories: Wix is designed for small businesses. Businesses that want to scale with Wix may struggle with high SKU counts.
• Performance and Speed: Scalability with Wix may impact performance and speed. Shopify is designed for high traffic and fast loading time.

Shopify is the best option for all sized businesses, whether you're a startup or growing your online store.

Shopify Offers International Features

Shopify enables large businesses to scale globally in 150+ countries effortlessly with Market Pro. This pre-made Shopify feature allows sellers to sell internationally and cover processes such as:

• Advanced Shipping Process
• Local payment methods
• Collecting duties
• Fraud protection

Shopify supports advanced multilingual and end-to-end multi-currency payments. It also offers an advanced POS system.

Wix on the other hand lacks some features. It offers a POS system but this is limited to the U.S. and Canada. Additionally, it has limited international support and multilingual support.

Shopify Wins in Apps and Integration Ecosystem

In the apps and integrations, Shopify vs Wix has its unique strengths. Let's break down the Shopify vs Wix for all-sized businesses.

There are more than 8000 apps in the Shopify App Store that are designed to enhance your store. Shopify also provides various integration tools such as marketing tools, analytic tools, or dropshipping apps.

Wix mostly depends on pre-made features, that's why it supports 500+ integrations in the Wix App Market. Wix has limited options when it comes to eCommerce tools compared to Shopify.

Shopify Supports Various Payment Options

Shopify offers over 100 payment methods, including popular options like Apple Pay, PayPal, and Google Pay. You can enable multiple payment options at the same time, giving your customers to choose their preferred option at checkout. Shopify also provides native payment options called Shopify Payments.

In contrast, Wix also supports 100+ providers. Furthermore, it charges no transaction fee. However, the bonus point for Shopify is that it allows you to use the "Buy with Prime" button. This means you sell directly to Amazon Prime customers including all the benefits of Prime such as free delivery.

Shopify Offers Best Customer Support

Almost every online store needs customer support on various issues. That's why it's important to choose the platform which offers the best customer support. Shopify is one of the popular eCommerce platforms that gives you 24/7 customer support via live chat and emails. Furthermore, they offer Shopify Academy to help you to polish your skills.

Conversely, Wix also supports 24/7 chat support, email support, and forum support. Shopify vs Wix both platforms provide 24/7 customer support. But, Wix isn’t as extensive or responsive as Shopify. Having round-the-clock assistance is essential when you are running an online store.

Here the image shows a Shopify vs Wix comparison.

Final Review - Shopify vs Wix: Right Platform For Online Stores?

Shopify vs Wix? The choice depends on your business needs. Both platforms have different technical expertise and budgets.

Shopify is an ideal choice for all businesses as it provides an all-in-one hosted solution and scalability features. This platform offers:

• Advanced design capabilities
• Well designed interface
• Easy-to-use features
• Advanced sales and marketing features
• Themes and templates
• Fast speed and high-performance
• Enhanced security and customer support.
• Visually stunning online presence.
• Internationalization tools for scalability and best future-proof choice for growing businesses.

Wix is a popular choice for small businesses. Its features are similar to Shopify but do not go to the same lengths as Shopify. Wix provides the following features:

• Best blogging features.
• Small businesses and portfolio websites.
• More themes and templates.
• Pre-made email and ad marketing features.
• Allow 500+ integrations.
• Free AI assistant tools.
• 24/7 customer support.

Professional Suggestion: Which one is Right For Your Online Store?

Shopify and Wix, both platforms offer online store services and great options for your business. Both platforms are easy to use and support integrations. They also differ in their unique features and functionalities. After exploring the in-depth article about Shopify vs. Wix, you will have a clear idea of what suits your online store and how to scale your business growth. eCommerce Dev Biz professional suggestion is:

If you have a tight budget and are tech-savvy with advanced features, then choose Wix. The platform offers a free trial plan, so it’s a great opportunity for small businesses and entrepreneurs to get familiar with the platform. Wix also provides you with scalability features to grow your business but you may face limitations. Additionally, it offers blogging, marketing tools, integrations, and customer support. Wix also supports international tools but it has limited shipping options.

In comparison, Select Shopify, if you have a handsome budget to start your online store. Shopify provides a 3-day free trial and charges $1/month for a 3-month trial period. Additionally, it offers you a pre-made hosting solution, which means this platform handles everything for you. Shopify is brilliant for inventory management, security, and customer support. Not only this, it handles different stores through one dashboard and has pre-built internationalization tools. Shopify offers you the best tools for scalability and growing your business to the next level.

Shopify offers tools and covers all sizes of businesses such as:

• For Small and Medium Businesses: Shopify's easy-to-use features and app ecosystem are the best choice.
• For Large Enterprise: It offers Shopify Plus that provides better scalability features.

POS Businesses: Shopify supports POS system features for almost all countries. POS Lite starts at $5 for a starter. While POS Pro starts at $89 per month for retail.