How to Create an Engaging Shopify Product Detail Page (PDP)

You may have seen or visited any website where you easily found what you were looking for. Then you bought the item without hesitation and left. But, in this whole scenario, what allows you to do this and you didn’t even think about any other option? It’s nothing – except a well-designed product detail page or PDP.

Shopify product detail page is an essential element in the success of an eCommerce business. It empowers potential customers to purchase products by providing them with accurate information. A successful Shopify merchant must have a well-crafted PDP. However, how can you design an attractive product detail page? Let’s dive in!

In this blog, we will learn about the product detail page (PDP) and create an engaging Shopify product detail page.

Overview Of Product Detail Page (PDP)

A product detail page or PDP is a landing page that offers key information about a specific product. A well-optimized PDP offers an enhanced shopping experience and increased conversions by providing:

• High-quality images
• Detailed product descriptions
• Customers reviews

Online platforms cannot fully replicate the in-store shopping experience of seeing and touching products. However, a perfectly created PDP somehow bridges this gap by offering clear showcase features and benefits. It enables consumers to make informed decisions and enjoy a rich online shopping experience.

A well-designed Shopify PDP supports SEO optimization efforts. It also enhances visibility on SERPs to attract more customers.

Creating Engaging Shopify Product Detail Page

The Shopify product detail page is a specific webpage in the Shopify online store. It showcases specific product information. Additionally, it encourages potential customers to buy products by clicking the Add to Cart button.

Depending on your business model, there are multiple product pages. Here are the important elements most visitors see:

Let's understand all the components that take part in designing an engaging Shopify product detail page.

URL Optimization

The first thing a user and search engine consider about a product is its URL. It not only guides the visitors but also helps search engines for better indexing. Write the URL in such a way that:

• It should be clear and descriptive and include relevant keywords.
• Ensure that the URL is short and the ideal length of the URL is 50-60 characters.

URL plays an important role in the Shopify product detail page because it directs visitors to a specific product page. Ensure that these URLs are secure. Shopify offers store security features such as an SSL certificate. It is a pre-made tool that ensures the data is encrypted between the store and the customer. Secure URLs protect the visitor's data and increase trust.

Structure

Design the structure for the product page simple and clear just like a blueprint of a well-designed building. Ensure you have elements called clear logical navigation and breadcrumbs.

Clear Logical Navigation

Shopify stores have product pages according to their business size. Some businesses have a few hundred pages while some have a few million. Manage your Shopify store with clear and easy-to-use navigation and avoid complex structures that reduce speed. Make a simple navigation that is responsive on mobile and other devices. A simple navigation structure helps customers to find the products they want.

Breadcrumb

Add breadcrumbs at the page top because when visitors lose on your website, they leave within a second. Breadcrumbs allow customers to track their browsing path which makes it easier for customers to navigate back to previous sections.

Visuals

On the Shopify product detail page, visuals play an essential role. Because 75% of customers see product pictures before they make a purchase. Visuals of products do not contain only high-resolution images, they have multi-angle images and videos as well.

High-Resolution Product Images

High-resolution images are important in engaging Shopify product detail page design. However, there is a problem with high-quality images that are high file size. We have a solution for this called "Optimize Images" before uploading on Shopify.

Yes! This is because image size plays a crucial role in Shopify stores' speed. Images with low size and high-resolution increase site speed and visual appeal. Proper image optimization reduces file size without losing quality. Shopify offers the best apps like TinyPNG to reduce image size without quality. The .webP format offers better compression as compared to PNG or JPEG.

Multiple Angles of Product Photos

Multiple angles of product images showcase the product in detail. Displaying product images that tell the story behind the product to increase customer trust. It enables visitors to buy your product without checking the product description.

Product Demo Videos

Adding product demo videos makes the Shopify product page more engaging. It gives the live view of your product to visitors and builds their trust. The Shopify online stores that have product demo features have more sales. Shopify offers various product demo video integrations such as Vimotia and Easy Video.

After designing visuals for the Shopify product detail page, test them for all screen sizes. Check the site page with Google's mobile-friendly test to ensure that all features are smoothly run on mobile.

Product Name

The product title is another important element of the Shopify product detail page. We measure its importance by the way that most people type the product name into search engines to find that product. If you are the person who is selling the exact product, then you are the one who can win this buy box. But, there is one condition: “A well-optimized product name”. You need to write a product title that includes the most searched keywords. It should be clear and concise and a maximum of 70 characters long. A well-defined title enables search engines to show your product to the right person.

Product Summary

The product summary contains various essential elements such as descriptive, social proof, product availability, and customer-centric copy. Let's explore them.

Descriptive, Bold Main Header

A clear, descriptive, and bold main header is important for your audience and search engines. Use H2 tags and subheadings to make your content easier to read and boost SEO. A well-written product description gives potential buyers a clear understanding of the product’s benefits and uses.

Social Proof

A well-written description and social proof act as case studies. These are key elements in improving the effectiveness of a product page. It not only builds customer loyalty but also enables them to make purchasing decisions based on the experiences of others.

Product Availability

Product availability informs visitors and search engines about whether the product is in stock or not. Always up-to-date with visitors and search engines about your product availability.

It is not best practice that customers visit your site and pick a product to purchase and then they find out that the selected product is out of stock. What is the reaction of those visitors? Obviously frustrating and search engines also hate it too. Google always wants the people who visit your site to get the best experience.

To avoid this, design your Shopify product detail page where you include a clear section or snippet to inform visitors and search engines about product availability.

Customer-Centric Copy

Customer-centric copy is specifically about the value and benefit of your product. You know your customers better than anyone. So write your product values and benefits in such a way that you are directly speaking to them. Answer all the main points such as:

• What are they looking for?
• How is your product beneficial to them?
• Does your product improve their life?
• How will it make them feel when they use or wear it?

A well-written description helps you to turn casual buyers into loyal customers.

Write a Short Meta Description

A meta description is a short, descriptive, and clean description of your product. Write 150-160 characters of meta description about your product. It is best practice to add top keywords in your meta description to rank the product page in search engines.

Reassuring Elements

Reassuring elements involve various components such as customer satisfaction, shipping and returns, and clean and transparent prices.

Customer Satisfaction Guarantees

A customer satisfaction guarantee gives your visitors a sense of confidence in you and your product. No one wants to spend money on the thing they may regret buying.

If you believe that your product adds value to your customers’ lives, you should be confident in offering a satisfaction guarantee. Conversely, you should improve your product until you are completely satisfied with its quality.

Offer satisfaction guarantees to your customers by providing high-quality products that add real value to their lives.

Shipping and Returns Information

Be transparent in shipping and return policy. Don't design your Shopify product detail pages that make visitors spend more time looking at shipping and return information. It will frustrate visitors and they leave your product page without buying it.

It is not only a negative experience for potential customers, but search engines also move these kinds of websites down to the SERPs.

Your small change in your product pages will make a big difference. Transparent things will boost customers' loyalty and rank on SERPs.

Clear and Transparent Pricing

A clear and transparent pricing structure can help customers to estimate the price of a product before purchasing it. Make pricing transparent, such as taxes and shipping charges. If you hide these things or make them complicated, then customers will never trust you in the future. This reduces conversion rates and SERP rankings.

So, in short, transparency is the key to success in today’s fast-paced and complex digital world. Clear and transparent information such as pricing, shipping, and returns increases customer satisfaction and SERPs ranks.

Call to Action (CTA)

A CTA encourages users to take a specific action. It acts like a persuasive closing statement in a speech on a product page. Design your CTAs in clear, compelling, and vibrant colors because they capture your potential customer’s attention. Use strong action words in CTAs, such as Buy Now or Add to Cart.

Payment Plans

Design your product page with a proper payment plan structure. Provide your customers with multiple payment options and methods.

Multiple Payment Options

Give your customers more payment options such as buy now, pay later or multiple installment plans.

Multiple payment options give customers the freedom to not pay money on the spot. Payment flexibility is the smart way to encourage more customers to buy from you.

Multiple Payment Methods

Allow your customers multiple payment methods during checkout. It is more convenient for the customers to use any payment method they want. Shopify allows merchants to use different payment gateways for customer convenience.

With the Shopify Payments gateway, you are ready to accept all main payment methods as soon as you create a Shopify store. The merchants do not need to provide any extra account on other payment providers. Shopify Payments gateway supports the following payment methods:

• Credit and Debit Cards: Various credit and debit cards such as Mastercard, Visa, American Express, and Discover.
• Local Payment Methods: Support local payment methods like Bancontact in Belgium, and Sofort in Germany.
• Digital Wallets: Support digital wallets like Google Pay, Apple Pay, and Shop Pay.
• Traditional Options: The Shopify Payments method supports cash on delivery (COD).

Shopify allows you to receive payments in various currencies. It helps merchants provide global Shopify payment processing platforms that want to grow into new markets. Different Shopify payment methods not only help merchants but also customers to get any payment option they like

Feature In-Depth Reviews

Reviews are powerful tools for influencing customer perceptions and encouraging them to buy your product. According to Testimonial Engine, 72% of online shoppers spend time on customer reviews before making a purchase. Your positive reviews can build confidence in the quality and reliability of your product.

Design a section for in-depth social proof or reviews on your Shopify product detail page. Include logos of well-known customers, testimonials, or user-generated content to build credibility and trust.

Video About The Product

Dedicate a section on PDP for a video about the product. Highlight features, benefits, and user cases about the product in this section. This feature attracts more customers and builds their trust by showing live product proof. You can also add the videos made by your customers about your product in this section. The videos made by your customers influence visitors' perceptions and encourage them to buy your product. Additionally, write a description of the video, so that viewers can easily understand what the video is about.

Thumbnails of Related Products

Design a related product section on the Shopify product detail page. Showcase the cross-selling and upselling products in this section.

Cross-selling is the related products or services to existing products. For example, offer suggestions for earrings to customers when they shop for necklaces.

Upselling is a similar or more expensive product or service of the existing product. For example, suggest an upgraded version of the same mobile when users shop for mobiles.

Help your customers find other products that are suitable for them. Write thumbnail descriptions about related products. In the thumbnail description, provide customers with a product demo video, including product price and discount offers.

All Customer Reviews

You might be wondering why I'm forcing you to add customer reviews again and again. The reason is simple. In today's digital era, it is not enough for visitors to rely solely on product descriptions, images, and videos to buy products. They cannot be sure that the product owner writes the actual product details. So, to satisfy themselves, they go to the customer review sections.

Yes! Customer reviews are the major thing in building visitors' trust and encouraging them to buy. Show all in-depth reviews of your customers in this section.

Customers Q&As

Give a dedicated section of your Shopify product detail page to customers' queries. Spending time to solve customer Q&As helps to build customer loyalty for your brand. Make FAQs section to give replies to mostly asked questions. Also, a dedicated section for new questions from your customer's end. Customers Q&As section helps you in different ways:

• Offering rich user experience.
• Enhance SEO value and product page performance.
• Streamline customer service process.

Product Specifications

Write every single possible space in your product specification section. For example, brand, model, color, dimensions, weight, features, and more.

Footer

Design a footer of your Shopify product detail page that is not only visually appealing but also contains essential information about your product and store. For example, different links about: social proof, email sign-up forms, social media links, FAQs, content information, and privacy policy and terms and conditions. Add more points according to your preference.

On-Page SEO

On-page SEO involves optimizing website content and source code for search engines. It ranks the Shopify store higher in search results and improves the conversion rate by attracting more organic traffic. There are several techniques to optimize the on-page SEO:

Metadata Optimization

Meta titles tags and descriptions are the main factors that increase search results' click-through rate (CTR). The title tag shows on the browser bar and SERPs as headlines and it should be short, clear, and include top keywords. The description is an engaging overview of page content and is about three times longer than the title tag.

Keyword Optimization

Keyword optimization is the key factor of SEO. Use keyword research strategies to determine accurate keywords for better reach. Use descriptive and keyword-rich product titles, and integrate keywords naturally in headings (<h1>, <h2>) and descriptions. SEO tools like Ahrefs and SEMRush provide a lot of keywords regarding your needs.

Product Optimization

Optimizing the product, e.g., images, content, and URL plays an important role in user engagement and SEO. Use relevant keywords while adding descriptive alt text to images. Write unique, engaging product descriptions for each product and use target keywords in your description. Create descriptive, clean, and keyword-rich URLs to rank in SERPs.

Schema Markup

Schema is a method to classify website information into structured data. It helps search engines display your site info like product price, rating, sizes, and availability directly in their results.

Performance Optimization

Search engines and their users demand websites load quickly and are mobile-friendly. Ensure the Shopify theme is mobile-responsive and enhances user experience and page speed.

Add Internal and External Links

In on-page SEO, internal and external links are important for structuring your website. These hyperlinks enable search engines to understand your website content.

Internal Links connect one page to another relevant page on the same website.

External Links are hyperlinks that link other relevant websites together and enhance visibility.

Testing a New URL

Testing a new URL is an essential part that most merchants leave. After designing your Shopify product detail page, test this URL to ensure your design is responsive and works accurately. Also, check the site page with Google's Mobile-Friendly Test. It will give you the exact results whether your site is responsive on mobiles or not.

Check the newly created Shopify product detail page speed test with different tools such as GTmetrix.com.

The anatomy of visually appealing Shopify product detail page or PDP:

Design Your Shopify Product Detail Page Now

It is very tricky for merchants, especially newbies to design their Shopify product detail page.

eCommerceDev Biz provided you with complete details about an attractive product page design. We not only provide in-depth product page design but are also ready to help you design your Shopify store.