Selecting Best Shopify Themes for Your Store: How to Boost Your Sales With Responsive Themes

In today's fast and competitive era, it's never easy to online using a random theme. No doubt, Shopify is a popular marketplace and offers over 220 themes. Choosing the best Shopify theme is an essential decision. Because it affects your user experience, conversion rate, and most importantly brand identity.

Opening a Shopify store isn’t like picking a random theme, creating a product list, and then, boom! Your store is ready to go. No, never.

There’s a big difference between a thriving store and an operational store. So, how do you know which theme is best for your Shopify store? Let’s find out the answer in this blog.

The Blog Covering

• What are Shopify Themes and Why Do They Matter?
• Themes in Shopify Theme Store.
• How to Choose the Best Shopify Theme for Your Store.
• Integration Process of Selected Shopify Themes.
• How Shopify Professionals Become Your Reliable Shopify Partner.

Overview of Shopify Themes and Why They Matter

Shopify themes are design templates that determine how your store looks to customers, who visit your online stores. They are the most essential part of an online presence. Depending on how they are designed, different themes offer various styles, layouts, and UX. Design plays a vital role to attract, engage, and convert a huge audience to your online stores.

In today's eCommerce field, your theme reflects your business and niche. For example, if your niche is regarding sports or electronics, you can select a theme that gives energetic vibes. Shopify offers free and paid themes. Some Shopify theme designs offer no coding, save time, and successfully create online stores. Additionally, it allows customers to customize the themes according to their brand goals.

Here are the various reasons for selecting the best Shopify Themes:

Themes Define Your Site User Experience (UX)

Shopify offers more than 220 themes, and each theme has different functionality and design. These themes define various online store elements such as color, layout, navigation, and more. Proper Shopify theme selection enhances customer experience on the first time of visit. It also increases traffic and conversions on your store.

Shopify Theme Reflect Your Brand Identity

Your theme design also affects your business identity. Select the Shopify theme that reflects your brand vision and goal such as:

• Understand your business requirements.
• The message you want to convey through your website.

Additionally, your theme also affects your brand personality. Brand personality is a set of people's characteristics, such as sincerity, fun-loving, excitement, and more. The best Shopify theme will attract and engage more customers.

Themes are More Mobile-Responsive

In today's fast digital era, mobile users are more than Laptops or tablets. Therefore, you should pay more attention to the theme, which is mobile-responsive.

Themes in Shopify Theme Store

If you are searching for the best Shopify theme and wondering where you can find a theme relevant to your business? Don't go anywhere Shopify theme Store is the best option for you.

Shopify offers over 100 fully customizable Shopify themes. You can easily find the theme you need for your business. Additionally, Shopify also provides top-quality themes for dedicated stores.

There are also other great options, e.g., hiring a Shopify theme developer to design customized themes. However, this requires more budget as compared to themes from the Shopify theme store.

Currently, Shopify offers 13 free themes and 255 paid themes. Let's understand both:

Free Shopify Themes

Free themes are pre-made themes that help you provide basic design features and functionality to launch the store quickly. Free themes are easy to use and don’t require further customization. These themes are very responsive. Shopify regularly updates its free themes to ensure compatibility with new features and security.

Free themes have limited features and customization options. If you want advanced functionality then you need third-party apps or custom codes. Free themes are widely used by various stores. So, these themes are less unique which reduces brand differentiation.

Free Shopify themes are mostly suitable for startups and small businesses. They also appeal to customers who want a simple design, low budget, and quick access to their stores without advanced options.

Paid Shopify Themes

Paid Shopify themes are built-in or third-party themes. They offer advanced customization and feature options. These themes support complex layouts and give more control over the Shopify store's appearance and functionalities. The enhanced features of premium themes offer a more personalized look. Paid themes are responsive and optimized for fast loading time. The theme developers help in troubleshooting and updating premium Shopify themes.

Paid themes cost range from 100$ to 300$ or more. It can be an effective investment for startups or small businesses. These themes have more customization options. Beginners may need time to understand premium theme features and optimization. Additionally, these paid themes may used by other stores which means your site still shares similarities with other Shopify brands.

Premium themes are ideal for established brands, store owners, or growing businesses. You require a budget to invest in these themes and want flexibility and control over design features.

How to Choose the Best Shopify Theme for Your Store

As you know about the Shopify theme store for your theme selection. Now the next step is to select the theme and customize it. However, there are some important points that you need to consider before installing the theme. Here we will see how you can choose the right Shopify theme.

Decide on Your Budget

Before selecting a theme from the Shopify store, you need to calculate your budget, especially if you select a paid theme. The paid plan involves the cost of a Shopify subscription, domain name, and theme. So it's essential to decide your budget first. Additionally, set the budget for the Shopify theme separately. This may require the additional cost of Shopify expert services, integrations, customization, and more.

List Features and Functions You Need in Theme

The next step after deciding on the budget is to list the features you want in your theme. For example.

• Navigation
• Sign-in and sign-up
• Pop-ups
• Landing pages
• Drop-down menus
• Product search
• Filters
• Image zoom options
• Video player
• Shopping Cart
• Checkout options
• Sliders
• Blogs and more

The above example guides you on how to create a list. You can also add extra features as per your theme requirements. Additionally, highlight the top priority features for your theme. This will help you choose an exact match.

Consider Your Niche

Shopify Theme Store allows you to select a theme according to your industry. To get a more exact match, select the catalog size according to your business needs. The catalog size can be 1-9, 10-199, or 200+ products. This size changes after you select the industry type.

Shopify also offers the option for selecting features for your theme. For example, age verifier, back-to-top button, Before/after image slider, and more. Select the features you want to include in your selected theme. Review the selected theme and check whether it matches your business or not.

Consider Design and Common Features

Design and aesthetics are top practices to attract more customers to your online store. The right Shopify themes are decent and simple by offering,

• Color palettes that match your brand.
• An attractive storefront.
• Clean and easily understood user interface (UI).

Optimizing various features in your theme helps you to get more traffic, conversion, and business growth. Such as:

Search engine optimization (SEO) is the best practice to get more traffic to your site. Optimize the meta tags, descriptions, and alt images and add relevant top-search keywords in them.

Optimizing Shopify Stores significantly increases sales and business growth. Therefore, pay more attention to various factors such as page loading speed, CTAs, and more. Additionally, check whether your template permits you to add social proof or not. Because it plays an important role in customer loyalty.

Favor Lightweight Responsive Theme

In today's fast digital era, speed matters most in online success. It directly affects your search ranking, bounce rate, and conversions. Select a theme that is lightweight and responsive on all screen sizes.

Lightweight Shopify themes are mostly focused on performance and avoid unnecessary animations, scrollers, and other features that increase file size. Lightweight themes are simple and help customers to navigate what they're looking for. They increase more actions on your online store which means increasing more conversion rate.

Optimize Checkouts

Research on shopping cart abandonment shows that 75% of eCommerce stores lose sales to digital cart abandonment. They also show that the complex checkout structure is one of its reasons. Therefore, choose the Shopify theme, which allows checkout optimization

A complex checkout process negatively impacts your Shopify Store Conversion Rate. You can optimize your complicated checkout process by:

• Reduces the number of unnecessary steps during checkouts in your selected theme.
• Design an add-to-cart button.
• Choose a theme that supports the integration of the different payment methods. It will be more convenient for customers to select any payment method they want.
• Offering guest checkout options if your theme supports.
• Display shipping costs and taxes clearly to customers.

Engage with Professional Shopify Developers

Hiring Professional Shopify Developers is a great option to grow your business online. They help you completely, from theme selection to making your store online. These professionals are also experts in designing custom Shopify themes. They take care of implementing features, customization, and ongoing support and maintenance.

Integration Process of Selected Shopify Themes

After selecting the right theme for your Shopify store, now it's time to integrate that theme into your store. Here we can see how you can add themes to your Shopify store:

Free Shopify Theme Integration

If you go with a free Shopify theme, here is the way to add them to your online store:

• Log in to your Shopify store admin.
• Click on Online Store > Themes from the left side.
• Check the free themes in the Popular Free Themes. View the top free themes in the Shopify store or click on Visit Theme Store.
• View the details about the selected Shopify theme
• Click on the Add button to add the theme to your Shopify store.

Integrating Paid Shopify Themes

Shopify allows you to try the paid themes before purchasing. It permits you to view and customize up to 19 paid themes at once. Here, you can add paid themes:

• Visit the Shopify Theme Store and select the paid theme you want.
• Click on Try Theme to test the features of that theme. It also allows you to ensure that whether this theme suits your business or not.
• In your Shopify admin, go to Online Store > Themes.
• Click on the three dots (...) button in the Theme Library section. It opens the action menu next to the theme
• Then click on Preview.

Buy Theme from Shopify Theme Store

Selecting a Paid Shopify theme additionally requires the following process:

• In your Shopify admin, go to Settings > Apps and sales channels.
• Then click Online store > Open sale channel.
• Now click Themes.
• Click on Add Themes > Visit Theme Store.
• Select the theme you want to purchase, then click on Try theme.
• Click on the Buy button in the Theme Library section.

Follow up the process of purchasing themes. After buying the theme, the next step is customization. Customize the theme according to your business needs. If any process seems complicated for you, hire a Shopify expert developer to handle the task professionally.

How Shopify Professionals Become Your Reliable Shopify Partner

Shopify professionals are experts in Shopify theme design and development. Various Shopify developers in this marketplace claim that they have expertise in this field. However, some of them may deceive you and not meet your expectations. eCommerce Dev Biz is a popular Shopify developer with 15+ years of experience. We have expertise in Shopify themes and offer:

• Create customized Shopify themes from scratch.
• We also customized pre-made Shopify themes like optimization, new features, and other updates.
• Develop Shopify themes for Shopify Plus.
• Optimize SEO for online Shopify stores.
• Offer ongoing updates and maintenance.

Our experts can handle simple to complex Shopify themes and help you choose the right Shopify theme for your business. So, Don't gamble on an Agency that claims to do everything — let us help build your Shopify store with a team that does Shopify all day, every day.