How to Create Multiple Stores in Shopify Plus with Ease
Bahroze Ali
|
December 9, 2024
Creating Multiple Stores in Shopify Plus with Ease
Multi-store management is the process of managing the operations of multiple stores. All the operations of each store are different from another store. Management helps to keep the store functions as smooth as possible. It helps to expand Shopify's business and exponentially increase reach and growth.
Multiple Shopify store techniques are mostly used by businesses serving various regions, audiences, and product types. Each store serves as a different digital storefront and helps to manage e-commerce operations. The operations involve inventory, customer support, marketing, shipping, and more across multiple stores.
Many Shopify brands who want to scale their businesses add extra stores to adjust to new markets. These multi-stores provide more sales and growth to Shopify brands but on the other end, it can be challenging. Managing different store operations and their sales can create difficulty. However professional management eliminates this hurdle and ensures smooth operations.
In this blog, we'll guide you on how to create multiple Shopify stores using the Shopify Plus Plan. We'll explore different challenges and the best solutions to manage multiple Shopify stores.
Introduction To Shopify Plus Plan
Shopify Plus Plan is Shopify's enterprise-level plan and is ideal for high-revenue businesses. It is designed for large-scale businesses, fast-growing brands, and organizations. Shopify Plus provides advanced automation tools to handle complex business tasks and offer unparalleled customization. It provides enhanced security measurements and a dedicated account manager.
Shopify Plus Feature: What is Multiple Shopify Stores
E-commerce businesses are rapidly growing in today's digital marketplace. It also increases the need for online stores. This allows online stores to extend their businesses across multiple areas.
Shopify is a platform that allows the creation of multiple stores. The three Shopify plans: Basic, Shopify, and Advanced permit to build multiple stores. But you can't create them on a single account. To build multi-stores you need to create separate accounts for all the stores. This means you'll need to configure and manage each account individually.
Shopify launched a solution to this problem called the Shopify Plus Plan. This plan allows merchants to create multiple Shopify stores under a single account. These storefronts are created for various regions and are easily accessible to users. The user-friendly multiple Shopify stores help brands introduce their products and services globally.
The merchants often choose Shopify Expert Store Design services to fulfill international standards. This ensures the stores are professionally appealing and provide the best customer experience worldwide.
How Many Stores Can You Create in Shopify Plus?
Shopify Plus Plan allows merchants to create 9 extra stores within the main store. So you can create a total of 10 multiple Shopify stores. Hire an expert Shopify Development Service to help in creating multi-stores in Shopify. So, you can focus on managing your supply chain instead of worrying about multiple store operations and management.
How To Create Multiple Shopify Stores
Adding Shopify expansion stores using the Shopify Plus Plan is very easy. Here is the method of creating multiple Shopify stores using the Organization setting in the Shopify Plus Plan:
Step 1: Plan Your Store
- Define the objectives, why you need multiple stores like, product lines, serving various regions, and more.
- Identify the unique conditions for each store like currencies, language, and themes.
Step 2: Request For Additional Stores
- Login to the Shopify Plus Organization Admin.
- Send the request to Shopify Plus Support to add additional stores. Provide the details regarding stores like store purpose and focus.
Step 3: Create a New Store From Organization Settings
After the request is approved, you'll receive access to the new store.
- Login to Shopify admin, and go to Settings.
- Click Organization in the Organization section.
- Select Create Stores.
- Choose the purpose of a new store in the Store Type section.
- Enter the store name and URL in the Profile section.
- Optional: Enter the name and two or three-letter initial for the store in the Internal name and Icon section. This name and initial only display in Shopify admin not to customers.
- Optional: Import Data From an Existing Store section allows to import of data from the current store. Click Select Store and choose the store for importing data.
- Select the data you want to copy for your new store from your current store.
- Import Themes: Select any one option for importing your theme:
- If there are multiple themes in your selected store then click Select Theme and select the theme you want to copy.
- If there is one theme in the selected store then select that Theme to copy.
- Product and Collections: To copy all the products, variants, and meta fields, select
- Product and Collections.
- Files: To copy all files including videos and images click Files.
Step 4: Create your Store
- After all the settings, click on Create Store.
Step 5: Configuring Store-Specific Settings
- Use the Shopify admin of the specific store in which you want to configure settings and information like shipping settings or payment provider.
Challenges To Run Multiple Shopify Stores
Running multiple Shopify stores offers advanced features for businesses to target various regions, markets, or customer segments. Besides its advanced benefits, it also introduces challenges to your operations. With multi-stores, merchants have to manage separate items, orders, and inventory data. Here are common challenges while running multiple Shopify stores:
Complex Inventory Management
It is very challenging to manage the inventories in multiple Shopify stores. Inventory management across multi-stores and locations can cause mismatched stock levels, stockout, or overstock issues. This becomes even more difficult when inventory is stored in different warehouses and third-party logistics providers.
Order Management
Accurate order management and fulfillment are important tasks in Shopify. You can receive multiple orders through various sales channels. Fulfillment and tracking incoming orders from multiple stores can be extremely difficult. This can lead to incorrect order fulfillment, which can hurt the store's reputation.
Shipping
Shipping across multiple Shopify stores is another tricky task. These stores may have multiple shipping options. You need to confirm that the right product is delivered through the right shipping to the right person. This can be a complicated process in multi-stores.
Adding and Updating Catalog Items
Managing a product catalog for a few items isn't difficult. But, adding new listings regularly can be a challenge across multiple Shopify stores. Managing all the products and information across multiple stores can be difficult. For example, if you forget to change the price of a product in one store, you could end up selling too few and losing profit, or selling too many and losing conversions.
Costly Third-Party Integrations
It is practically possible to create and manage Shopify stores without a third-party app integration. But still, you may need a couple of apps to install to enhance store functionality. Most of the Shopify apps that deserve your attention are paid. The top apps are even more expensive. So the integration of these apps on all stores is costly.
Data Integration and Analytics
Data integration and reporting are also tough in multiple stores. There is no unified dashboard that provides analytics for all stores. Tracking analytics and analyzing reports for each store can also be confusing and frustrating in multi-store.
To manage multiple store operations, you will need to hire new staff and admin to manage the individual stores. This can help you avoid making any mistakes and protect your reputation.
Best Practices To Manage Multiple Shopify Stores
Managing multiple stores can be challenging if you don't know how to optimize the resources. However, the right strategies can help you to streamline operations and plenty of rewards. Here are some best practices to manage multi-stores.
Optimize Each Store
Optimization of each store is essential if you are expanding your business into new markets. You need to optimize each store according to the relevant audience. Everything like feature items, content, and offers on the website should match the target audience.
For example, if you are targeting the Canadian market, you have to optimize one store for Canada, and if it is Birmingham then another for the UK.
Different domains for each country serve better like "store_name.ca" is for Canada and "store_name.co.uk" is for the UK. The sites of different countries under the same brand optimize their stores tailored to visitors, their currencies, and their languages.
While optimization, make sure not to use the same keywords for all stores. Local keywords may help you to get more traffic to the target market. Shopify apps like Google Analytics allow you to understand customer trends in that region. Shopify Plus plan provides A/B testing tools to test different offers.
Real-Time Inventory Management
Real-time inventory management helps to manage accurate inventories across multiple stores. It shows when any item is purchased, replenished, or returned; the inventory level is updated immediately. Real-time inventory management provides facilities for smooth fulfillment and logistics. It prevents products from being out of stock or overselling.
Centralize Customer Service
Centralized customer services is a system that provides solutions to different customers' queries from a unified customer care system. It helps you to track user feedback. Different ticketing systems like Zendesk allow you to track tickets generated by customers across multiple stores. Zendesk is a popular and easy-to-use ticketing system. Centralized customer services improve communications and offer better customer experience. This system allows your team to access customer queries from one place.
Centralize Order Management
Tracking and fulfillment of orders from different locations can be challenging. However, a centralized order management system overcome this problem. Managing orders will be easier across all stores by synchronizing orders and inventory. Centralized order management allows you to collect customers' order data and send it to a single centralized system. This centralized system handles all store orders and automates fulfillment procedures using the dedicated order management tool.
Choose the Right Product Information Management System
The product information across multiple Shopify stores is different. It is difficult and time-consuming to manage these information structures. The disorganization and inaccurate data cause more risk. To avoid these challenges and risks, a product information management (PIM) system was introduced. It is a program that collects and organizes the product information. It helps to centralize the product data. PIM allows you to updated, clean, and standardize data from multiple stores.
PIMS's goal is to manage all aspects of products. It helps to track your business information and effectively share it on your channels. It ensures that all the information is unified and up-to-date in real-time.
Creating and managing multiple stores using the Shopify Plus plan is scalable and efficient. Although there are various challenges in managing multiple Shopify stores. However, effective strategies for handling multi-store give plenty of rewards. It allows to grow businesses and cover different markets with ease.
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Frequently Asked Questions
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What do we get in the FREE Consultation?
In general, anything you need to know. Having built over 50 Shopify stores allows us to give you advice on any matter you seek when it comes to eCommerce and conversions.
How long does it take to build a custom Shopify store?
The timeline for building a custom Shopify store can vary based on complexity and specific requirements. Generally, it takes anywhere from 2 to 6 weeks to complete a fully functional store, including design, development, and testing.
Can you help with migrating our existing store from another platform to Shopify?
Absolutely! We specialize in seamless store migrations from various eCommerce platforms to Shopify. We ensure that all your data, including products, customers, and orders, are transferred securely and efficiently.
What kind of support do you offer after the store is launched?
After launch, we provide ongoing support that includes troubleshooting, updates, and answering any questions you may have. Our goal is to ensure your store runs smoothly and meets your evolving needs.
Do you provide ongoing maintenance and updates for our eCommerce store?
Yes! We offer maintenance packages that include regular updates, performance checks, and troubleshooting to keep your store optimized and secure.
How do you ensure that the store is optimized for mobile devices?
We implement responsive design principles to ensure that your store looks great and functions well on all devices. This includes optimizing layouts, images, and navigation for mobile users.
Can we request specific design elements or features for our store?
Absolutely! Your vision is important to us. We welcome specific requests for design elements or features, and we’ll work closely with you to bring those ideas to life.
How do you handle SEO during the development process?
SEO is integrated into the development process by optimizing site structure, meta tags, alt text for images, and ensuring fast loading times. This helps improve your store's visibility in search engines from day one.
What is Conversion Rate Optimization (CRO) and why is it important for a Shopify store?
Conversion Rate Optimization is the process of enhancing your website to increase the percentage of visitors who complete a desired action, such as making a purchase. It's crucial because even small improvements in conversion rates can significantly boost your sales without increasing running costs.
How do you ensure that our Shopify store is SEO-friendly?
We implement SEO best practices during the development process by optimizing site structure, meta tags, alt text for images, and ensuring fast loading times. This helps improve your store's visibility in search engines from the start.